Think in Workflows: AI for Marketers Who Want More Than Tips
Join Luke F. Walton (AI Marketing Systems Leader) for a free live session.
Luke F. Walton
AI Marketing Systems Leader
AI is a growth engine. Most marketers are using it as a writing tool.
This isn't another course on ChatGPT prompts. In 7 weeks, you'll build AI-powered systems that generate content, run campaigns, automate workflows, and compound results — with a fraction of the effort. Taught by practitioners who've shipped AI-native marketing at scale.
What You'll Learn
AI Content Engine
Build a Custom GPT trained on your brand voice. Generate on-brand content at scale — blogs, ads, emails, social — in minutes, not days.
Campaign Automation
Connect your tools and build end-to-end campaign workflows that run without you. Email sequences, social scheduling, CRM updates — automated.
AI Research & Insights
Use AI to run competitor analysis, audience research, and trend spotting faster than any human team. Know what to say before you say it.
AI Lead Gen Systems
Build AI-powered pipelines that find, qualify, and nurture leads at scale. Personalization that used to require a team of 10.
Who Is This For?
This course is designed for:
Marketers & Content Leads
Who want to 10x their output without 10x the headcount — using AI systems, not just AI tools.
Growth & Demand Gen Managers
Who need to automate campaigns, personalize at scale, and prove AI ROI to their leadership.
CMOs & Marketing Leaders
Setting the AI marketing strategy for their team and looking for a repeatable playbook to execute it.
Course Outline
7 weeks · 3 sessions per week
Projects You'll Ship
Leave with real work to show, not just a certificate.
Brand Voice GPT + Prompt Library
A Custom GPT trained on your brand — plus a 20-prompt library for your most common content types.
Automated Campaign Workflow
An end-to-end campaign automation connecting your marketing stack, from content creation to lead handoff.
AI Marketing Growth System
Your capstone: a fully agentic marketing system with lead gen, content, monitoring, and optimization — presented live.
Your Instructors
Luke F. Walton
AI Marketing Systems Leader
Luke F. Walton is a marketing and AI systems leader with more than 14 years of experience across growth, paid media, digital strategy, automation, and global marketing operations. His background includes senior marketing roles at Amazon and Google. His current work focuses on the operational side of AI adoption: identifying which work should be automated, breaking complex processes into defined stages, choosing the right models and tools, connecting systems to real data, adding human review where it matters, and measuring whether the result creates actual business value. He teaches from the perspective of a practitioner who has built and operated marketing systems — not from a collection of hypothetical use cases or prompt templates.
What Students Say
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"I built our entire content engine in Week 2. By Week 5 it was running on autopilot. This sprint paid for itself in the first month."
Casey O'Brien
Content Lead · Notion
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"The campaign automation module alone saved my team 15 hours a week. Everything is practical, nothing is theoretical."
Megan Flores
Growth Manager · Brex
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"I went from using AI to write captions to running fully automated lead gen pipelines. The gap between those two things is this sprint."
Ryan Nakamura
Head of Marketing · Figma
Course Schedule
All sessions are instructor-led and live. Recordings available within 24 hours.
SUNDAY
9:00 AM PDT
Live ClassPrimary topic deep dive with instructor. Includes live demos, case studies, and Q&A.
WEDNESDAY
6:00 PM PDT
Coaching SessionSmall group coaching. Bring your marketing stack and current automation blockers.
THURSDAY
6:00 PM PDT
Build SessionHands-on building with peer review. Ship your weekly deliverable with cohort support.
Frequently Asked Questions
Related reading
The JD-backed research behind this course — from Dexity Intel.
The AI Marketer in 2026: Roles, Skills & Salary →How far do you want to go?
Start free to experience our offering, choose the program length you would want to commit to.
You build. Nobody demos at you.
Every session is follow-along — you build the thing yourself while a practitioner works beside you. That is why the hours look long: they are yours to build in, with an expert on hand to guide you. None of it is a traditional lecture.
In the session, you'll: