The AI Marketing Edge: 10x Output, Not 10x Headcount
Join Luke Walton (Senior Marketing Leader · Amazon) for a free live session.
Luke Walton
Senior Marketing Leader · Amazon
⭐ 4.9 / 5
AI is a growth engine. Most marketers are using it as a writing tool.
This isn't another course on ChatGPT prompts. In 7 weeks, you'll build AI-powered systems that generate content, run campaigns, automate workflows, and compound results — with a fraction of the effort. Taught by practitioners who've shipped AI-native marketing at scale.
What You'll Learn
AI Content Engine
Build a Custom GPT trained on your brand voice. Generate on-brand content at scale — blogs, ads, emails, social — in minutes, not days.
Campaign Automation
Connect your tools and build end-to-end campaign workflows that run without you. Email sequences, social scheduling, CRM updates — automated.
AI Research & Insights
Use AI to run competitor analysis, audience research, and trend spotting faster than any human team. Know what to say before you say it.
AI Lead Gen Systems
Build AI-powered pipelines that find, qualify, and nurture leads at scale. Personalization that used to require a team of 10.
Who Is This For?
This sprint is designed for:
Marketers & Content Leads
Who want to 10x their output without 10x the headcount — using AI systems, not just AI tools.
Growth & Demand Gen Managers
Who need to automate campaigns, personalize at scale, and prove AI ROI to their leadership.
CMOs & Marketing Leaders
Setting the AI marketing strategy for their team and looking for a repeatable playbook to execute it.
Sprint Outline
7 weeks · 3 sessions per week
Projects You'll Ship
Leave with real work to show, not just a certificate.
Brand Voice GPT + Prompt Library
A Custom GPT trained on your brand — plus a 20-prompt library for your most common content types.
Automated Campaign Workflow
An end-to-end campaign automation connecting your marketing stack, from content creation to lead handoff.
AI Marketing Growth System
Your capstone: a fully agentic marketing system with lead gen, content, monitoring, and optimization — presented live.
Your Instructors
Luke Walton
Senior Marketing Leader · Amazon
⭐ 4.9 / 5
Luke Walton is a Senior Marketing Leader at Amazon, leading global paid media strategy and managing billion-dollar budgets. An Amazon Bar Raiser and AI Bar Raiser, he brings 14+ years of experience across Amazon, Google X, and NAMM, specializing in building scalable, AI-driven marketing systems that drive measurable growth.
What Students Say
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"I built our entire content engine in Week 2. By Week 5 it was running on autopilot. This sprint paid for itself in the first month."
Casey O'Brien
Content Lead · Notion
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"The campaign automation module alone saved my team 15 hours a week. Everything is practical, nothing is theoretical."
Megan Flores
Growth Manager · Brex
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"I went from using AI to write captions to running fully automated lead gen pipelines. The gap between those two things is this sprint."
Ryan Nakamura
Head of Marketing · Figma
Sprint Schedule
All sessions are instructor-led and live. Recordings available within 24 hours.
SUNDAY
9:00 AM PDT
Live ClassPrimary topic deep dive with instructor. Includes live demos, case studies, and Q&A.
WEDNESDAY
6:00 PM PDT
Coaching SessionSmall group coaching. Bring your marketing stack and current automation blockers.
THURSDAY
6:00 PM PDT
Build SessionHands-on building with peer review. Ship your weekly deliverable with cohort support.
Frequently Asked Questions
The AI Marketing Edge: 10x Output, Not 10x Headcount
with Luke Walton · Senior Marketing Leader, Amazon
What you'll walk away with:
🎁 Bonus for attendees:
Get "The AI Marketing Starter Kit"
10 ready-to-use prompts + a campaign automation template for your stack
Claim your free seat
Skills you can deploy on Monday morning.